25 Mar 2012
I am a longstanding fan of the work of the late Florence Broadhurst so I was excited to hear of the collaboration using Florence Broadhurst's exotic bold designs and the colourful Kate Spade. It sounds like a match made in design heaven!
The recent Kate Spade ad campaign with the black and white Japanese Floral pattern has been used to abundance and the pink accents edge us towards Summer!
It look like there will be more additions the Kate Spade range featuring the Broadhurst patterns.
Florence Broadhurst was a singer and dancer in Shanghai before becoming a dress shop owner in London and then settling back in the native Australia to launch her famed range of bold wallpapers. Born in Australia in 1899 Florence Broadhurst was ahead of her time in terms of creating style and pattern for wallpapers, the luxurious mix of bold pattern and bright colours and opulence is something which is reflected in contemporary pattern design. Sadly Florence was murdered in 1977 and her killers remain undiscovered but her designs and influence remain strong.
Florence Broadhurst is quoted as saying -"I’d always been told that I was born before my time. Oh, surely to God, the times can just catch up.” She sounds like a brilliant character as her varied life and design prowess shows.
I love this image of Florence in front of her wallpaper with tangerine hair and green shirt courtesy of Signature Prints. Signature Prints in Sydney own the rights to the original hand printed patterns and still use the original screen printing frames which were used in the 70's.
My favourite of Florence Broadhurst's designs is the Japanese Floral pattern and several years ago I had a 1950's chaise longue reupholstered in the black and white fabric from Borderline in London.
Certainly with the new Kate Spade range which includes the black and white Japanese Floral pattern will become even more widely recognised and appreciated.
Kate Spade who has become synonymous with block colours has now moved into pattern and what a great first step as they launch a Year in Pattern - not a company to do things by half have thrown the pattern onto everything and anything in their midst!
I am tempted to go the whole hog and grab the limited edition table wares whilst I can and maybe a dress, matching shoes and a bag...or would that be a little too much...?
I'm also looking forward to the range of bedding which is due to launch in the Summer...